Amazon Kindle//Brand Identity and Digital Media
Agency: HackerAgency
Role: Group Creative Director
To boost engagement with inactive and stalled Kindle app users, we collaborated with our Amazon clients to determine the right channels, cadence and topics to cover in 2017. Currently, all creative is being tested so that we can determine which approach drives the most action.
After conducting an audit of their current communications, we came up with a refreshed approach designed to bring more of a human element to every piece of collateral produced.
These original illustrations were developed to create ownable, share-worthy content that could resonate across all social channels.
We utilized stock imagery and relied on copy to set the tone for several quick-turn Kindle Facebook posts.
After working with Amazon Kindle for a few months, we were also given the opportunity to extend the campaign through banner ads and paid social posts.
We tested multiple approaches including this one, where we added a little sad-but-true humor for those looking to make lunch a little less lame.
For reference, you can see the emails we started with and how we evolved the original white, stark design into on that felt more human, inviting and serene.
