“Smile” (2022)
Agency: Amazon
Roles: Creative Director, Writer
Teammates: Carrie Schaer (Producer), Chris Mizutani (ACD)
THE ASK
Create a 1 to 3 minute video celebrating over 25 years of Amazon history. The tone should be fun and informative, the content must be 5 years future-proof, and the script must appeal to global audiences (VO will be recorded in multiple languages).
THE IDEA
In partnership with Zillion Creative, we produced a playful yet educational piece that shows how Amazon evolved from a garage-based book store to the everything store.