BISSELL BOSS BITES
Agency: Amazon - Twitch
Roles: Creative Strategist
Teammates: Julian Lee Wonnacott (Program Managers), Sarah Brand (Influencer Relations Manager), Dominic Galeano (Creative Producers), Danielle Purslow + Allie Hedlund (Account Executives), Jessica Cornell (Campaign Manager), Lauren Warner (Sales)
THE ASK
Promote the power of the BISSELL Little Green Mini portable vacuum cleaner.
THE IDEA
BISSELL became the first sponsor of BOSS BITES: a new cooking stream combining gaming culture, culinary arts and interactive storytelling.
In two 2-hour streams, two streamers followed orders from the hilarious (and sometimes nefarious!), Little Chef to create messy recipes while standing on a white rug. With pop-up advice and messy challenges from our pixelated pro, these streamers cooked complex recipes while keeping their stations clean.
