BISSELL BOSS BITES
Agency: Amazon - Twitch
Role: Creative Strategist
Teammates: Julian Lee Wonnacott (Program Managers), Sarah Brand (Influencer Relations Manager), Dominic Galeano (Creative Producer), Danielle Purslow + Allie Hedlund (Account Managers), Jessica Cornell (Campaign Manager), Karyn Agosto + Lauren Warner (Account Executives)
THE ASK
Promote the power of the BISSELL Little Green Mini portable vacuum cleaner.
THE IDEA
BISSELL became the first sponsor of BOSS BITES: a new cooking stream combining gaming culture, culinary arts and interactive storytelling.
In two 2-hour streams, two streamers followed orders from the hilarious (and sometimes nefarious!), Little Chef to create messy recipes while standing on a white rug. With pop-up advice and messy challenges from our pixelated pro, these streamers cooked complex recipes while keeping their stations clean.
