el Jimador Tequila//Soccer Sponsorship
Agency: The Marketing Arm
Roles: Concept Developer, Senior Copywriter (English), Pitch Team

el Jimador Tequila asked TMA to develop point of sale to raise awareness of their affiliation with the US Men's, Women's and Mexican National teams.

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US Men's National Team POS

Our clients were happy using our concept handle as the headline on the US Men's creative.

US Women's National Team POS

I championed the anti-"LET'S MAKE IT PINK AND SHOW SMILEY AIRBRUSHED GRRLZ!" movement to sell through an empowering solution we all loved.

Mexican National Team POS

To determine the best way to evoke a passionate emotional connection with Spanish-speaking markets, I worked closely with the TMA Multicultural Team. This headline was inspired by the traditional Mexican song "México Lindo y Querido." Known for its characterization of patriotism and loyalty for Mexico, this song is often sung arm-in-arm by 100% real fans at soccer games.

PREMIUM POS

All three POS options were also available as custom die-cut displays.

Watch Greg Lalas Promote Our Contest

In addition to the national campaign, El Jimador Tequila asked TMA to develop an engaging way to reward true fans with VIP tickets to the MLS Cup. Our answer: the "Your Rules. Your Shot." contest. Promotional elements included:

A shoutout on "The Daily" from Greg Lalas
On- and off-prem POS
Facebook campaign
On site photo opportunities