Heineken USA//More Behind the Star Campaign
Agency: Geometry Global
Roles: Creative Director

Hollywood A-lister Benicio Del Toro starred in a refreshed Heineken campaign focused on telling "The Story Behind The Star." My team traveled to beautiful Barcelona where we worked with The Wade Brothers to capture a series of shots designed to promote Benicio's new role.

These shots were used in POS, digital campaigns and PR to help extend the TV campaign to additional shopper channels.

The best part of the shoot? Getting first-hand confirmation that Benicio Del Toro is just as nice, charming and funny as I hoped he would be.