Hilton Worldwide//Global Partnership Conference
Agency: The Marketing Arm
Roles: Pitch Lead, Creative Director
THE ASK
Hilton Worldwide challenged us to produce a "non conference conference" to honor, unite and excite over 2,000 global key stakeholders and partners at a 3-day event.
THE IDEA
Rooted in the "Expect the World" concept developed by Upshot, I worked with my creative team of two to execute the digital and print communications plan. From the RFP to an original performance by Cirque du Soleil on the final night, I partnered with AgencyEA and our clients to reinforce Conrad Hilton's mission: To fill the earth with the light and warmth of hospitality.
ENTICE with premium invitations
Printed in 5 languages (Chinese, English, Japanese, Spanish, and Turkish)
Distributed globally to approximately 7,000 individuals
Encouraged recipients to register and explore our conference site
ENGAGE through responsive COMMUNICATIONS
Developed one two-phased responsive site for owners and another for trade show vendors
Managed full event communications plan and directed all creative development
Utilized registration data to highlight attendees on site via digital displays
EXCITE with inspiring collateral
Produced pre-event gifts for VIP attendees including customized luggage tags
Provided all attendees with custom journals, event guides, key cards, and more
Created thank you cards to encourage on-site staff and acknowledge stellar guests
EASE navigation and networking
Offered attendees personalized schedule details with interactive maps
Provided optional networking functionality for attendees to exchange details
Included mobile versions of presentations with note-taking functionality