Hasbro // Paramount+ // Discovery+ // Disney Freeform // Universal’s The Grinch
Agency: Amazon
Role: Creative Director

Working primarily with entertainment clients, my team often executed Amazon on-package advertising campaigns. We typically partnered with advertiser AORs, leading print-friendly design direction and pushing for new ways to engage target customers with every execution.

This Ad Age article, “Amazon Ads’ on-box advertising is 4x more effective than traditional media” highlights two of my favorite campaigns: the Paramount+ SpongeBob campaign featured below, and the one we ran later that same year for Paw Patrol: The Movie. It also shines a spotlight on my invention, INSITU, which led to my time as a Technical Product Manager at Amazon.

If you’ve never worked in print, the video below gives a fun, behind-the-scenes look at the My Little Pony boxes in production.

PARAMOUNT+ LAUNCH (2021)

To celebrate the 2021 launch of Paramount+, SpongeBob and friends got special spots on our beloved bags and boxes. Starting March 8, customers could scan the QR code featured on the interior box flap or side of the bag to dive deeper than Bikini Bottom and watch S1E1 of eleven different shows available on the network for free.

DISCOVERY+ LAUNCH (2021)

To support the January 4, 2021 launch of Discovery+ — a new non-fiction subscription streaming service from Discovery — we showcased some of their most beloved content on boxes: Shark Week and Property Brothers. Those who scanned the box’s QR code got a sneak peek at all the original and classic content available on Discovery+ and could click from our landing page directly to download the app.

DISNEY FREEFORM 25 DAYS OF CHRISTMAS (2020)

To celebrate their 25 Days of Christmas programming, Freeform spread a little holiday cheer through a custom OBA program. Promoting Home Alone on one box size and Tim Allen’s The Santa Clause on another, both designs featured a QR code leading to a mobile-friendly program calendar.

UNIVERSAL: “THE GRINCH” (2018)

In this box campaign for Universal’s The Grinch, 10 million customers were greeted by a special message from Max, the Grinch’s pooch, and led to an interactive Amazon app experience. See how we extended this campaign through this Rockefeller center takeover with Benedict Cumberbatch.