McDonald’s//KPop Demon Hunters
Agency: Amazon - Twitch
Roles: Creative Strategist
Teammates: Amber Li. Arielle Hutchinson and Brielle Ansdell (Program Managers), Sarah Brand (Influencer Relations Manager), Bettina Avila and Jason Latorre (Creative Producers), Jordan Grossbart (Account Executive), Kasie Antich (Account Manager), Allison Burman (Principal Ad Sales Rep)

THE ASK

Promote the new adult HUNTR/X and Saja Boys meals available at McDonald’s for a limited time.

THE IDEA

In these duo streams, each streamer sided with either HUNTR/X or Saja Boys and battled for the fans while promoting their favorite band’s meals.

Three separate streaming duos completed fun-hearted Fortnite challenges as either Rumi or Jinu and showed off their meals and collectable photo cards.

Each stream ended with 100 free channel subscriptions courtesy of McDonald’s.

Krystalogy Welcomes Chat

"My Little Soda Pop song hard!"

Krystalogy Talks about the HUNTR/X Meal

"The way you embody the Saja boys...!"

LifeOfRio Shows His Moves

McDonald's Gifts 50 Subs to Chat