Back in 2025, I connected with Graham Hall, author of The Dragon & the Hummingbird. I chatted with him about wanting to do a podcast to capture some of the awesome conversations I was having with him and other perspective-shifting people but always finding excuses not to move forward. I felt like I needed to have every little detail figured out. The right equipment. The right branding. A full content marketing calendar.
But then I thought … “What if I didn’t?”
I wanted to test a hypothesis: powerful messages outrank pretty packaging.
This is the first project I’ve launched without having a full brand strategy and plan to ensure everything published is polished. I wanted to challenge myself to do something that felt a little scary. Something I wasn’t an expert at. Something that would stretch my brain. Current status? I’ve learned a lot and I’ve still got a lot to learn.
If you’d like to help me with my experiment or know someone who would like to be a future guest, reach out to me on LinkedIn.
