https://katekemp.com/el-jimador daily 0.75 2016-01-27 https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453837192210-8CBADUX6SSZHNE30G894/EJ-POS_USMens.jpg el jimador - US Men's National Team POS Our clients were happy using our concept handle as the headline on the US Men's creative. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453837192210-8CBADUX6SSZHNE30G894/EJ-POS_USMens.jpg el jimador - US Men's National Team POS Our clients were happy using our concept handle as the headline on the US Men's creative. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453837198227-BHU3F08M8CIBP5BLKTN8/EJ-POS_USWomens.jpg el jimador - US Women's National Team POS I championed the anti-"LET'S MAKE IT PINK AND SHOW SMILEY AIRBRUSHED GRRLZ!" movement to sell through an empowering solution we all loved. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453837205054-JTBX34384KC7C4M9F4NE/EJ-POS_Mexico.jpg el jimador - Mexican National Team POS To determine the best way to evoke a passionate emotional connection with Spanish-speaking markets, I worked closely with the TMA Multicultural Team. This headline was inspired by the traditional Mexican song "México Lindo y Querido." Known for its characterization of patriotism and loyalty for Mexico, this song is often sung arm-in-arm by 100% real fans at soccer games. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453850780662-Q48SUJFLH1XFF0K4VE8Y/EJ-POS_DieCut.jpg el jimador - PREMIUM POS All three POS options were also available as custom die-cut displays. https://katekemp.com/digital daily 0.75 2024-02-12 https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453835456770-O0SWDRERQL2O3X1QAYF2/AF_EcoFina1_400TN.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453836790136-T967V87PZHM2HASX1IPV/EJ_Thumbnail_400.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1454340812544-OPXI6J6MF7H7GQ7Y7TID/DIGI_HV_TN.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453835335797-WHYAZ0WGG4JL4BUCNSA6/AF_EcoFina1.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453835335861-EHZSMIXQK4T680LAWPJ8/AF_EcoFina2.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453835336007-MW172453DW34I6D0BOEA/AF_EcoFina3.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453835336094-NNP4RJ9368MRGI8R9UV8/AF_EcoFina4.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453835336457-U4C32BYGL6WX0MAN2KTF/AF_EcoFina5.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453852084608-ZD094IWJAUS53FR7NBRR/EJ_MLS_1a_SellSheet_90.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453852178629-XV66LVDO96N6UEEN97LN/EJ_MLS_1b_FBpromo_90.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453845385908-XT77QNM1V6VRJKV8YJQ1/EJ_MLS_2_Photos.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453845385985-QN41DWYRTFK7S60YSXNC/EJ_MLS_3_Setup.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453845386180-92B6JHRPPF1MI0AMUNV6/EJ_MLS_4_Chicas.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1453845386244-Q9MAQG4NLHQHV1JY32DC/EJ_MLS_5_BoothLine.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1454340966255-QWS7E64RQTA84QH5D0C3/HV1.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1454340966545-Z651JAJSAOBIM5Z81VZ2/HV2.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1454340966548-7O5VU57RDN9EZVR5WEDR/HV3.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1454340966916-PRYUZ4AVHVQ357NNQA0J/HV4.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1454340967016-JUKH8VP352ODK3M66DYL/HV5.jpg DIGITAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1454340967309-WNUX60S13E925AG6IWIV/HV6.jpg DIGITAL https://katekemp.com/amazon daily 0.75 2017-06-30 https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1497931266151-IQY963W2BARQGWBZBY1R/2_New-EM.jpg AMAZON KINDLE - THE NEW EMAILS After conducting an audit of their current communications, we came up with a refreshed approach designed to bring more of a human element to every piece of collateral produced. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1497931266151-IQY963W2BARQGWBZBY1R/2_New-EM.jpg AMAZON KINDLE - THE NEW EMAILS After conducting an audit of their current communications, we came up with a refreshed approach designed to bring more of a human element to every piece of collateral produced. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1498499319072-19J5G1753EIPHP9YMCCP/4_Facebook-Illustrations.jpg AMAZON KINDLE - FACEBOOK: ORIGINALS These original illustrations were developed to create ownable, share-worthy content that could resonate across all social channels. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1498499257355-GZZO3AC94KIAIBHCG7SB/3_Facebook-Stock.jpg AMAZON KINDLE - FACEBOOK: STOCK IMAGERY We utilized stock imagery and relied on copy to set the tone for several quick-turn Kindle Facebook posts. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1497927432869-KYYG4ATT0R3Q3IGTTENS/OriginalEmails.png AMAZON KINDLE https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1497931267707-U0IGGDWESQACY6L6M1NZ/5_DailyGrind.jpg AMAZON KINDLE - PAID: DAILY GRIND After working with Amazon Kindle for a few months, we were also given the opportunity to extend the campaign through banner ads and paid social posts. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1497931267772-GJ9QZ7Z13NCUSP570JAA/6_Sad+Lunch.jpg AMAZON KINDLE - PAID: SAD LUNCH We tested multiple approaches including this one, where we added a little sad-but-true humor for those looking to make lunch a little less lame. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1497931266152-DJKGRZN5J8PYWMMNLJ6N/1_Original-EM.jpg AMAZON KINDLE - THE ORIGINAL EMAILS For reference, you can see the emails we started with and how we evolved the original white, stark design into on that felt more human, inviting and serene. https://katekemp.com/dos-equis-coveted-collection daily 0.75 2024-02-06 https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1498434113558-92F545EOCVXXL3INXO9I/XX-CC_LagerPackaging.jpg DOS EQUIS COVETED COLLECTION - 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COLLECTION ITEM: THE JACKET https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1498434074521-TON2NVBY0SP7P2JMOCW6/image-asset.jpeg DOS EQUIS COVETED COLLECTION - TV SPOT: THE PRINCESS & THE EYE https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1498434842424-0YLWNQ21JS6AKFSWAFEV/XX-YouTubeCovetedMonksTN.jpg DOS EQUIS COVETED COLLECTION - TV SPOT: THE MONK'S STORY https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1498434869550-JPACILJSXM5CPHW7NZSN/XX-YouTubeCovetedDuchessTN.jpg DOS EQUIS COVETED COLLECTION - TV SPOT: THE DUCHESS https://katekemp.com/lal daily 0.75 2023-04-22 https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1619116618312-4L8LC4N8XDLXEF63ZUF8/LAL-hotdogs-small.jpg LAL - PART ONE: Why it’s OK to cry into a hot dog after you’re let go READ> https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1619116618312-4L8LC4N8XDLXEF63ZUF8/LAL-hotdogs-small.jpg LAL - PART ONE: Why it’s OK to cry into a hot dog after you’re let go READ> https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1619113614813-YW9ME5367A3OL6OB9827/LAL2.jpeg LAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1619113582294-4YZ0I74JRHRLCNEYAELV/LAL-3.jpeg LAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1619113563750-8M3YG5H5C47X449O9ZKW/LAL-4.jpeg LAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1619113543857-MPCJF76DVSLIUWQIA55I/LAL-5.jpeg LAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1619113525024-G9I5MPR5G3V739CDVGXA/lal-6.jpeg LAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1619113508095-BNCNONCF9A4AWLK5DFKN/Lal7.jpeg LAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1619113480632-A5BFUXK9VX1083SKSN4H/Lal8.jpeg LAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1619113463471-IAO39ZT2F4D5511DL643/lal9.jpeg LAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1619113442152-1U2M1LXBOWV1737R9F9Z/lal10.jpeg LAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1619113420451-N2SFXNFWIB9C1KV5V1SQ/LAL11.jpeg LAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1619113779780-KMFYTZOKUKD1HPOFUNKO/Lal12.jpeg LAL https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1619114131380-JCHB866FRHWRIAPRYZVQ/LAL-13.jpeg LAL https://katekemp.com/gallery-clients daily 0.75 2024-08-15 https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1707759762436-8E2H8LD6NTKU37R3JAG3/Logo-3PercentB.png Clients - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/373ee6d5-26c3-4cfa-bf6e-178d03fa7cfb/2024.08.16-SMALL_0000_MAIN.jpg TOOL MANAGEMENT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/e1854bd6-fb97-45b1-a8b1-5076e8ab5a43/AWT-Gallery-BirdsEyeDivider TOOL MANAGEMENT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/a37a47bd-b828-4046-83cc-a2f7a3a9d68d/AWT-Gallery-_0000s_0000s_0002_QR.jpg TOOL MANAGEMENT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://katekemp.com/awt daily 0.75 2024-08-16 https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1723820290009-D1MJW1ZE3RENUJWBIDBX/2024.08.16-SMALL_0001_ArcLPMacLaptop.jpg AWT Visitors can search for entries by keyword or apply campaign status, locale, vertical, and tactic filters. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1723820290009-D1MJW1ZE3RENUJWBIDBX/2024.08.16-SMALL_0001_ArcLPMacLaptop.jpg AWT Visitors can search for entries by keyword or apply campaign status, locale, vertical, and tactic filters. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1723820290012-6TEQGOLO2DE3GVJ4HQN7/2024.08.16-SMALL_0002_GrinchPost.jpg AWT Entries include a campaign snapshot, relevant links, an interactive teammate list, and the option to download all assets. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1723820234088-HOSDWDWU0S3GQ6LMHO9H/2024.08.15-20.04_0000_2024.08.15-19.54_ARC.jpg AWT https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1723820290951-9T6RH2CFK1XMFILL875K/2024.08.16-SMALL_0003_PostPrivacy.jpg AWT Adding new campaigns is easy and offers an option to set viewer permissions at both the post and asset level. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1723820291130-K97I3F3YOIY1K2AG5OLN/2024.08.16-SMALL_0004_INSITU.jpg AWT We integrated our invention, INSITU, into Arc, enabling visitors to explore on package ad designs without leaving the site. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1723820291853-KZB2GF92STCJRYKKM2HR/2024.08.16-SMALL_0005_Permissions.jpg AWT Post authors can add and append unlimited links and attachments and set access permissions for each one. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1723823637642-RQYVWHXPAYQCF156TBVZ/2024.08.16-04B-DownloadAssets.png AWT Viewers can easily download all permitted assets. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1723826246565-TD5K6YHVZDX3ZHFRZ5S0/1500w-_0001_2024.08.16-BirdsEye-H1Req.png.jpg AWT BirdsEye consolidated ad requests (vs relying on SIM tickets), communication (vs relying on Slack, email, and text messages), and real-time booking (vs manually managed Quip calendars.) https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1723826800314-AF8ZS6CN5MQ9GRFHVAFC/1500w-_0000_2024.08.16-BirdsEye-Calendar.jpg AWT New submissions appear on a live calendar and trigger a series of program-specific approval stages starting with an emailed notification requesting approvals from inventory managers. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1723826246560-1N5JGQTV5QJXPA3SQO0K/1500w-_0002_2024.08.16-BirdsEye-H1Ticket.png.jpg AWT Those responsible for reserving, scheduling, and managing ad inventory can submit new tickets. https://images.squarespace-cdn.com/content/v1/5692df65841aba578bfbafa9/1723830334596-UC4LMHHNITRDYJX3IUZD/AWT-Gallery_0005_FashionGiftGuide.jpg AWT 2022 Amazon Fashion Gift Guide recipients enjoyed a new “Shop the Story” feature. 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