Skip Delivery (CA)
Agency: Amazon - Twitch
Role: Creative Strategist
Teammates: Sonya Tsui (Program Activation Manager), Michael Klusndorf (Influencer Relations Manager), Kinsey Green (Creative Producer), Azra Meghji (Account Manager), Tyler Weltman (Campaign Manager), Gray Little (Account Executive), Sri S (Program Manager)
THE ASK
After expanding their portfolio, Skip The Dishes rebranded to Skip and needed help educating consumers that they delivered much more than food.
THE IDEA
Skip had so much to offer, we ran two streams to cover it all.
In the first one, Vinruki and Luxos ordered mystery packages for each other and worked with chat to try to guess what was inside. Viewers played an interactive game in which they spammed #Skip in chat to clear the screen and reveal the contents.
Vinruki sent Luxos a delicious meal and Luxos sent Vinruki a LEGO model of the Tantive IV from Star Wars: A New Hope. Skip rewarded chat with free channel subs and a promo code worth $5 off their orders.
In the second stream, Ultrasaurus shared the spotlight with her cat, Pippa, who enjoyed treats and toys thanks to Skip’s partnership with PetSmart. Chat was offered a promo code good for $20 off of any order of $50 or more.