Ferrara Candy // Trolli Gummi Worms
Agency: Amazon - Twitch
Role: Creative Strategist
Teammates: Jackie Dai (Program Manager), Sean Grasse (Creative Producer), James Koo (Influencer Relations Manager), JP LaMothe (Twitch Lead, Grocery), Amber Li (Program Activation Manager), Jenny Mayrock (Campaign Manager), Mackenzie Portfolio (Program Manager), Leyre Alvarez Torre + Brian Day (Account Managers)
THE ASK
Achieve WORM DOMINATION by building an authentic connection between gamers & Trolli.
THE IDEA
Two gaming duos (Jalon + Wasabiicat and Stoopzz + Datmodz) hosted Trolli-sponsored gaming streams filled with a fun mix of IRL and in-game challenges.
Chat had a blast watching Wasabiicat blindfold herself, try to guess which flavors Jalon fed her, then attempt to play a video game without taking it off.
Between playing a game together, Stoopz and Datmodz connected virtually from their home studios to talk about their favorite Trolli flavors. They also encouraged chat to sign up for the Trolli-sponsored "Level Up With Your Squad” sweepstakes to win multiple items from the Elgato Neo streaming product family.