Warner Bros. Weapons
Agency: Amazon - Twitch
Role: Creative Strategist
Teammates: Jackie Dai (Program Manager), Michael Klusendorf (Influencer Relations Manager), Dominic Galeano (Creative Producer), Jackie Gonin (Sr. Twitch Account Manager), Katarina Cernev (Sr. Sales Account Manager), Trey Canevari (Campaign Manager), Jim Halloran (Sr. Account Executive)
THE ASK
Promote the release of the 2025 thriller Weapons from Zach Cregger, co-founder of the sketch comedy group The Whitest Kids U' Know and director of Barbarian.
THE IDEA
In Weapons at exactly 2:17 AM, 17 children wake and run out of their homes, arms outstretched, pulled by an unknown force to an undisclosed location.
We produced two streams in which one of our featured streamers followed the footsteps of the Maybrook Missing - mysteriously running off camera at exactly 2:17.
The remaining streamers were left to try and unravel the mystery with help from chat, gathering clues from Weapons trailers.