Client: Sony Pictures Entertainment
Agency: Amazon
Role: Creative Director

Because we consistently promote theatrical releases to the same audiences, we also consistently seek new ways to evolve tried-and-true promotional hooks. The following three campaigns were developed in 2018 for Sony Pictures Entertainment.

GOOSEBUMPS 2

We partnered with Amazon Bookstores to deliver “Spooky Story Readings” at multiple Amazon Bookstore locations across the US including a special book signing by the series author, R.L. Stine. These readings and the Halloween feature film were promoted both online through Amazon.com, IMDb and offline at Amazon Bookstores via branded bags, bookmarks and window features.

VENOM

Our team worked with Login with Amazon to offer all Amazon customers $5 off their ticket order through a custom landing page. Developed through an integration with Atom Tickets, this marked the first Amazon-exclusive discount on movie tickets. We also partnered with IMDb to unlock the first-ever name page takeover via IMDb desktop placement. Sony topped the box office with Venom which opened in the US at $80MM and $207MM total (running) lifetime gross.

HOTEL TRANSYLVANIA 3

Following the 2017 success of the first Prime Early Showing for Prime Members of Jumanji: Welcome to the Jungle in December, we partnered with Sony Pictures to offer Prime members exclusive in-theater early access to see one of the most anticipated family movies of the summer, Hotel Transylvania 3. This campaign was accompanied by an Alexa Skill, Alexa Alarm, IMDb takeover and Goodreads children’s story contest. The success of this second Prime Early Showing campaign proved this program could be repeatable advertising package for other entertainment properties and led to Warner Brothers investing in the Aquaman campaign.