Watch Me Twitch
Agency: Amazon - Twitch
Roles: Creative Strategist, Copywriter
THE ASK
Invent experiences that help brands in the US and Canada with $1MM+ budgets connect, resonate, and grow with Twitch streamers and their communities.
THE IDEAS
Twitch has come a long way since its official launch in 2011 as a spinoff of Justin.tv - a single channel featuring founder Justin Kan who broadcast his life 24/7. Named one of the most innovative companies of 2026 by Fast Company, Twitch currently hosts over 20MM active streamers including gamers, artists, chefs, athletes, musicians, DJs, and others looking for authentic connections with like-minded people.
I’m incredibly thankful I had a chance to work with many of them.
